We're Attending Innovations 2012 March 4-7 in Philadelphia

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New Feature! Faceted Search

Recently we've rolled out multiple add, a set of new covers, and PowerPoint support, but we decided not to stop there.

That's why we're proud to announce yet another exciting new feature to help you find the exact content you're looking for while building a dynamic course pack that's perfect for your class.

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Above you'll see the new version of our search engine. In addition to being able to do traditional searches by topic, title, author, industry, discipline, or provider, you can now narrow down your search in a number of additional ways once you've entered your keywords.

Here we have searched for "marketing." This brings up 10042 results, which is certainly a testament to the impressive size of our library, but was previously hard to sift through for the user. 

Now, however, you can narrow your search by Provider, Topic, Content Type, or even Year.

Let's say I want to just find marketing content from our friends at Ivey Publishing.

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Ok! We've found 565 results. But I want to go even deeper to find the exact content that's right for my class in, let's say, Marketing Strategy. So I'm going to narrow down the search even more to that by clicking on the appropriate topic in the left bar. 

Now here's what we get:

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Great! We're down to 126 articles. Now let's say I want fairly recent content. I see that there are three articles on marketing strategy from 2010, so I'll click through that option on the lower left bar.

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Using this method I've managed to scale down from thousands of results and pinpoint a case, like the first one here regarding Blue Orb, that I want.

Go ahead and try our streamlined search engine today at www.academicpub.com and be sure to follow us on your social network of choice, whether that's Twitter, Facebook, Google+ or LinkedIn.

New Feature! PowerPoint Now Supported

We have exciting news to share with you today. Finally you can import your class notes, presentations, and slide shows and print them out as part of your main textbook or as an optional, supplementary book for your students.

It's super easy, first just select your project, then find the new PowerPoint button on the following screen:

Hit the button and go through the same process you're used to for adding everything from Word documents to PDFs to pages from the web.

How cool is that?

Interested in adding .ppt files to your coursepack along with the over 2.5 million pieces of content pre-cleared and pre-loaded in our library? Go to AcademicPub.com today and get started!

Perhaps you want to in keep up with a great stream of education news along with the going ons here at AcPub? Follow us on your social network of choice, whether that's Twitter, Facebook, Google+ or LinkedIn.

AcademicPub's Brand New Tutorial Video

Ever wondered just how easy it is to create custom course materials with AcademicPub?

Well, wonder no more:

Our Involvement with CAMEX & the Custom Course Initiative

We're going to the 2012 Campus Market Expo!

CAMEX 2012
March 2-6
Salt Lake City, Utah
Booth #7028

Attending:

Todd Anderson
toddande@gmail.com

Alyssa Montalbano
amontalbano@sharedbook.com

But that's not all, we're also happy to announce that we are official NMS Grow Custom Initiative Sponsors. Click through the graphic below to learn more!

Check out Some "Sweet" Content From Our Library

Happy Chocolate Day Everyone!

As a treat we thought we'd share descriptions of some of the great chocolate related business cases in our library:

The Chocolate Trail (Rao, B A; Thadamalla, J S; Chaitanya, E K), IBS Research Center 2006

Sweet snacks dominated the global snack market with sales exceeding US$112 billion annually. Chocolate was the largest sector in terms of value within the global snack market. The industry was faced with a sluggish economy, market consolidation, rising costs and intense competition. Even though the growth of global confectionery was tortuous, there was still an increasing demand for premium chocolates, healthier confections, exotic flavours and colours. The developing markets had ample growth opportunities through effective market segmentation. Like coffee, chocolate was going complex and upscale. The latest rage for chocolate in the US was to go to a 'Chocolate Bar' instead of buying a 'chocolate bar'. The history of chocolate houses was being repeated. Would the chocolate lounges be able to give a Starbucks like experience and increase the consumption of chocolates?

CHOCEXPRESS LTD (Brown, R), Cranfield School of Management 2001

This three-part case study covers the start-up (Part A) of a confectionery company, focused on the corporate market, quickly gaining a foothold with major supermarket retailers. Low margins (Part B) force the company to re-focus on a strategic alliance with a major confectionery retailer (Thorntons) as their mail order arm. Over-dependence on this supplier (Part C) forces ChocExpress to finally 'go it alone' by developing a web site (www.chocexpress.com) in 1996. By developing the e-business channel to market, using a 'chocolate tasting club' (allowing customers to specify gift box contents) the company is aiming to increase turnover five times by 2003! Will they succeed?

 SweetRiot: A Company Profile (Ramirez, Kelly J), GlobaLens 2009

Is it possible for a business to do well by doing good? This profile highlights a company that is doing just that - SweetRiot is a mission-based candy company founded by a Harvard Business School grad, Sarah Endine, who was drawn to the idea of weaving social values into a profitable business. 

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Do you know of any case studies or books about chocolate that you find particularly compelling?

Interested in building a custom book with these materials (or with any of our other two million pieces of content) for your class? Go to AcademicPub.com today and get started!

Interested in keeping up with a great stream of education news and the going ons here at AcPub? Follow us on your social network of choice, whether that's Twitter, Facebook, Google+ or LinkedIn.

AcademicPub Overview 2012

Check out our new video below and let us know what you think!

Interested in building a custom book for your class? Intrigued by what you can assemble with over 2 million pieces of content? Checked out our website yet?

Be sure to also keep up with us on your social network of choice, whether that's Twitter, Facebook, Google+ or LinkedIn.

Our AAPT Booth!

Hi all, here's our booth. If you're at AAPT 2012 come visit us at #216!

Update (2/7/12), here's our newest team member, Rachel Gutson, demo-ing AcademicPub!