Tuesday, May 31, 2011

Academy of Marketing Science Professors Embrace AcademicPub

The Academy of Marketing Science (AMS) 40th Anniversary Annual Conference was held at the Biltmore Hotel in Coral Gables last week - over 423 attendees from around the globe, a new AMS record. Throughout the conference professors dropped by to examine AcademicPub and created custom books for their courses at our display table.

Dr. Daniel J. Flint is a marketing professor - Director of the Marketing Ph.D. program and Director of the Shopper Marketing Forum in the Department of Marketing and Logistics at the University of Tennessee, Knoxville.  After reviewing our platform, Dr. Flint had very kind words: "I look forward to using the AcademicPub platform to create a custom textbook for this highly specialized niche market. AcademicPub allows me to create my own Shopper Marketing textbook in an expeditious and cost effective way."

Ryan Alverson, an Educational Psychology doctoral student from the University of Alabama, studies with marketing professor Dr. Lenita Davis and both attended the AMS conference. Ryan explains that "the UA Sales Lab is based on solid learning theory which apprentices marketing majors in the selling discipline." Ryan sees AcademicPub as a dynamic learning tool, stating "AcademicPub is an efficient way to put together course materials quickly and easily offering a valuable educational resource."

Dr. Jeff Kimmel has a busy teaching schedule managing multiple online marketing courses at Ashford University, Strayer University and Lynn University.  Dr. Kimmel plans to use AcademicPub for his courses, stating "AcademicPub is easy to use and an extremely quick process to generate an economical resource for students, educators and practitioners. Impressive!"

Overall, it was a very good week for us, and a great chance to speak with so many educators.

Friday, May 27, 2011

Santa Monica College Technology Enthusiast Inspires ELL Students

Santa Monica College professor, Keith Graziadei, implements a variety of learning technologies to address the needs of his students. These include an online learning system, clickers, and Twitter as well as AcademicPub, his newest means of engaging students as they improve their English proficiency.  Visit the Overview Page and click on the Case Study link to learn more.

Wednesday, May 25, 2011

AcademicPub at BEA

Day 2 of AcademicPub at BEA. We didn't take a booth this year but might consider it for next as there are so many publishers that we want to see and who want to know more about how to be part of this new wave of creating custom books called AcademicPub. Will announce 5 new publishers to the AcademicPub Library later today, predominantly in the social sciences and business areas. Stay tuned!

Tuesday, May 24, 2011

Attention: All Marketing Professors in South Florida

If you're in the vicinity of the Biltmore Hotel in Coral Cables, Florida, stop by the Academy of Marketing Sciences 40th Annual Conference today through Friday, 5/27. Swing by the AcademicPub table and say hello to our National Accounts Manager, Debra Exum. Deb will be happy to give you a demonstration of the AcademicPub platform and answer all of your questions about how to create innovative custom course materials at your school.

Friday, May 20, 2011

Late Breaking News!

This just in: AcademicPub will be exhibiting at the Academy of Marketing Science 40th Anniversary Conference from May 24th - May 27th at the Biltmore Hotel in Coral Gables, Florida.  This should be an engaging experience, given the growing incidence of custom book use in the discipline, combined with the ever-growing list of publishers in our Content Library with content on the subject.  Harvard, MIT, Darden, Ivey - just to name a few.

Please drop by if you are in attendance!  And check back here in about a week to hear how it went...